A UX/Product Design Leader who blends qualitative insight with quantitative data. I lead experiences that matter to end users and exceed business goals. From enterprise design systems to conversion-driven storefronts, my work is measured by impact.
Four projects spanning enterprise transformation, design systems, conversion optimization, and end-to-end brand experiences. Each driven by research, measured by data, and validated by outcomes.
Transforming how a Fortune 100 financial services company approached data design, from research training to QA systems to executive collaboration.
Building a comprehensive design system with hundreds of components, a step-driven design process, and a companion code library while mentoring 12 designers.
From user research to branding, design systems, back-end architecture, and a black-tie gala. Building a complete membership experience from scratch.
Multiple high-traffic storefront redesigns for a Fortune 100 financial services company, each measured by conversion lift against baseline metrics.
I'm always open to discussing new challenges, collaborations, or roles where data-driven design can make a measurable impact.
