I'm Kevin Redd, a UX/Product Design Leader with over 20 years of experience in graphic, UI, UX, and product design. My unique background blends qualitative and quantitative data. I lead experiences that matter not only to the end user but exceed business goals as well.
Throughout my career, I've designed at every level: from conversion-driven storefronts at a Fortune 100 financial services company to enterprise design systems used by 40+ designers and analysts, from data culture transformation to end-to-end brand experiences for startups. Every project is grounded in research and measured by outcomes.
I believe that design is communication. The same principle applies to every product I touch: clarity, measured impact, and user-centered thinking aren't optional. They're the foundation.
I specialize in the intersection of design and data, building systems, processes, and experiences that are beautiful and measurable. Whether it's a design system that scales across an enterprise, a storefront optimized for conversion, or a complete brand built from scratch, my work is always grounded in research and validated by metrics.
Reduced post-production changes by 90% through executive collaboration. Redesigned reporting catalog, reducing redundant products by 23%. Established QA approval systems and task automation in Jira.
Transformed data design culture. Built training programs for BI Analysts and Data Scientists. Established QA systems in Asana. Increased report usage 200-1000% and user satisfaction by 30%.
Launched a membership organization of 100+ high-performing leaders. Designed complete brand identity, back-end systems, and conference experience. Awarded the Cornerstone Award for most influence.
Created step-driven design process for all forward-facing websites. Built comprehensive design system with hundreds of components. Mentored 12 UI/UX designers across multiple lines of business.
Designed AutoCircle, Investments, Flood Insurance, Auto Insurance, and Credit Card storefronts. Delivered CTA lifts up to +655% on key flows.
Directed national team converting multiple newspaper websites to a central CMS. Consolidated 200+ CSS files into 6 core files. Reduced staff by 75% through process automation.
Led 75 high-performing members across Central/South America. Designed organizational hierarchy and member contact system. Organized territory challenges from business to extreme fitness.
Senior Web Designer (mySA.com), Owner/Designer (CodeREDDesign.com), Multimedia Director (Gregory Marketing), Multimedia Developer (Karta Technologies), Web Director (Story Communications).
I'm always open to discussing new challenges, collaborations, or roles where data-driven design can make a measurable impact.
